APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Blockchain
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Blockchain
    • UNDERPIN
    Previous
    Next

    UNDERPIN: The theme (or interest) of Underpin is the talent of ordinary people and amateur

    Who cooks better, a celebrity chef or a grandmother? What makes a meal more delectable, the celebrity chef’s professionalism or grandma’s experience? The answer may vary with respect to scenarios, cuisines, and several other factors. Being a professional, the celebrity chef’s culinary skills are thoroughly assessed based on various parameters, but can’t a grandmother’s thrifty, inherently seasonal approach to cooking be evaluated too? While professionals optimally utilize their expertise and make money out of it, amateurs including grandmothers who cook for their families or musicians performing in front of friends hold more power to impress and inspire people with their free-flowing creativity. They aren’t burdened by the ultimate goal of economic gains, unlike professionals. But, with a plethora of amateurs possessing a wide variety of popular as well as unrecognized talents, wouldn’t it motivate them more if they are provided with the opportunity to appropriately value their abilities? This idea laid the foundation of South Korea-based UNDERPIN, which leverages blockchain to enable more people to express and communicate their talents and, in turn, receive fitting appreciation and rewards.



    TALENTCHAIN: BLOCKCHAIN & AI-BASED PROTOCOL FOR MAXIMIZING THE UTILIZATION OF ORDINARY PEOPLE’S AND AMATEURS’ TALENTS

    UNDERPIN provides talentchain and FANZY service, which enables people to express their talents to a larger audience and reap maximum benefits. “As blockchain involves decentralization and democratization, users can move away from talent distribution schemes where certain power groups extract all the profit, thereby facilitating more reasonable compensation for their individual capabilities,” says Taejoon Kim, CEO of the company.
    UNDERPIN’s talentchain is a C2C2B shared economy protocol based on the version 1.2 of Hyperledger Fabric—a blockchain framework implementation hosted by the Linux Foundation. The protocol is primarily focused on optimum utilization and value creation of an individual’s skills in music, film, art, sports, literature, broadcasting, and more, thus enabling hidden talents to be rewarded with FANZY cryptocurrency.

    FANZY: CORE DAPP FOR ALL TALENTS OF THE WORLD; BEING EXTENDED TO E-COMMERCE

    As talentchain’s core decentralized application (DApp), FANZY is an incentivized video content platform for expression as well as proof of talent (POT). The platform is an online space where people can showcase their talents to the world through video content and earn rewards. Creators such as YouTubers can be token-rewarded along with the fans who watch their video contents. FANZY is inbound-linked with multiple platforms including YouTube, and all users can chat with their friends while watching videos. Furthermore, with the rewarded FANZY tokens, users can purchase various creators’ goods and services as well as products from the strategic allied open markets in the near future, and exchange it with the fiat money. In accordance with fans’ reviews, UNDERPIN’s artificial intelligence-based algorithm makes a quantitative as well as a qualitative evaluation—POT—of how influential and impactful a particular content is.

    What makes FANZY different from existing content platforms such as YouTube is that it allows creators to seamlessly link their uploaded contents from various social media channels and then earn additional income. Notably, fans are also rewarded for watching the video content of ordinary people or amateurs, which proves to be a huge driving factor. “We can boost the inflow of users within a short period of time and generate additional income without any extra effort from the creator by making a virtuous circle and win-win growth structure with existing social media platforms,” adds Kim. UNDERPIN will continue to enhance its offerings so that people are valued in more rational ways for their efforts and talents. It is the company’s underlying objective to help people express and utilize their talents more effectively, and in turn, make financial gains.
    Previous
    Next
    Share this Article:
    Tweet

    UNDERPIN Info

    Company
    UNDERPIN

    Headquarters
    .

    Management
    TaeJoon Kim, CEO

    Description
    Provides blockchain & AI -based protocol and service that enable ordinary people and amateurs to better express their talents, earn fitting rewards and get economic gains

    2019

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    Previous Next
    Cloud Computing: Pharma Takes the Plunge

    Andy Newsom, SVP & CIO, CSL Behring

    WiFi 6, 5G and the Internet of Things (IoT)

    Mark Badal, CIO, IT&E

    In Augmented Reality, Size Matters

    Jason Blackman, CIO, Carsales.Com

    Enhancing Customers

    Marc A. Hamer, VP & CIO, Babcock & Wilcox Enterprises, Inc.

    Cloud or On-Premise? When Would The Question End?

    Kevin Soh, CIO and Director, e-Strategies, BH Global Corporation

    Responsible AI: The Human-Machine Symbiosis

    Sal Cucchiara, CIO & Head Of Wealth Management Technology, Morgan Stanley

    Asian Development Bank: Using Emerging Digital Technologies for the Common Good

    Shirin Hamid, CIO, & CTO, Asian Development Bank

    Diversity and Inclusion can Drive Better Solutions for Clients and Employee Engagement

    Linda K. Lannen, CIO & Sr. VP, Kleinfelder

    Cyber Security - Integrated enterprise approach required to address the multifaceted challenges

    Sumit Puri, CIO, Max Healthcare

    The Great Tech Arms Race: How Changing Consumer Behaviour and Expectation is Driving Ecommerce Transformation

    Brett Raven, CIO, Big Red Group

    Relying On Technologies To Transform Data Into Information

    Mark Ohlund, CIO & Sr. V.P., Armada Supply Chain Solution

    3D Printing Requires Wildly Different Thinking

    James MacLennan, SVP & CIO, IDEX Corporation

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://blockchain.apacciooutlook.com/vendor/underpin-the-theme-or-interest-of-underpin-is-the-talent-of-ordinary-people-and-amateur-cid-3881-mid-219.html