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    A little bridge to cross the digital asset divide

    Edmund Yong, Cofounder, Celebrus Advisory

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    Edmund Yong, Cofounder, Celebrus Advisory

    The emergence of blockchain-based digital assets has brought the corporate world to a point of reckoning. Here before us are two financial systems: The conventional one that is so tightly woven in our everyday work, and the new crypto one which makes us less dependent on it. Will the two systems converge, or will they co-exist in parallel?

    Regardless of how this plays out, digital assets in its crypto form may arguably be the most consequential macroeconomic development of our times. The conventional financial system took centuries to be where it is today. A new financial system is birthed from mere savings accounts (like bitcoin wallets) and will grow well into payments and commerce, spot and futures trading, lending, custody and trusts, insurance, corporate treasury, prime services, asset management and so forth. The completely new financial infrastructure for digital assets is being built as we speak. Everyone will be a first mover in this future of finance!

    There are two enablers for the above:

    1. First the technological innovation that drives this upending change, and

    2. Second the regulations that bring it into conformity with our legal norms.

    This is where Celebrus Advisory comes in, a boutique consulting practice based in an outpost in Southeast Asia. The region which is the most populous in the world after China and India, is one of the leading adopters of crypto, and home to sprawling “crypto valleys” from Singapore to Bangkok, Manila to Kuala Lumpur.

    We help our clients with the ‘reg’ and ‘tech’ aspects of the crypto industry. Many businesses want to enter this space, seize the opportunities early, and take the bull by the horns so to speak. But they may be foreign to this part of the world, too short-handed to take on a new project, or just disgusted with scams seemingly everywhere.

    So,theywill valuea hand withall the:

    a. Licensing paperwork which most of youdon’t want to do.

    b. Engagement with regulators and fielding their questions.

    c. Preparation of operating process and compliance manuals.

    d. Navigation through all that tech jargon and fuzzy protocol.

    e. Building of platforms such as digital asset exchanges.

    f. Asset tokenization, and its full lifecycle from issuance to exit.

    g. Track-and-trace solutions from origin to delivery of product.

    h. Bespoke requests that are not in the cookie cutter playbook.

    For more information, you can read us like an open book on our namesake website. We have published more thought pieces than any of our counterparts we know of, but that is just because some of us like writing (plus we don’t post any selfies and blurbs on social media pages).

    Lastly, we are proud of our cultural DNA as a company. We configured our team like the ‘distributed ledger’ that blockchain technology is. Our values:

    a. Decentralized network: Everyone is an independent node (contributor) and delivers from wherever they are irrespective of location.

    b. Proof-of-work consensus: If there is no output there is no reward. Good work is immutable to everyone but so is lousy work.

    c. Speed, security, scalability: Our performance is driven by quick turnaround time, compliance-first focus, and globalizable propositions.

    Bon voyage tô crypto!See you on the other side.

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